About Us

Hi, I’m Gemma — founder of Scoff Paper and proud puppy raiser for the Guide Dogs for the Blind Association.

🐾 Scoff Paper is the bone-fide original edible greetings card for dogs. Rawhide-free, potato-based, flavoured, and totally safe for pups to enjoy. The kind of card dogs actually want to receive.

🎉 The idea started with Loki, one of our guide dogs in training, who decided to chew his paper birthday card. That lightbulb moment became Scoff Paper.

Since then, with my partner Matthew, we’ve grown from kitchen-table experiments to a facility that can make around 2 million cards a year. Today, we sell in supermarkets, high street stores, independents, and online — with every retailer carrying designs to suit their own customers.

🌍 Scoff Paper is now sold in over 20 countries, in five languages — but every single card is still proudly made in the UK.

💡 Our ranges keep expanding: dog birthday cards, Christmas designs, Valentine’s cards, Gotcha Day treats, funny cards and personalised options. Each year we refresh our designs so dog lovers always have something new to enjoy — and dogs never get bored of scoffing them.

🐕 What started as one silly idea has grown into a global celebration of dogs. And we’re just getting started.

But how did Scoff Paper even become a thing?!

This was all concocted in the crazy brain of founder and self-professed doggy disciple, Gemma Connolly who set out forming a team of creators to help her invent a product that is not harmful to dogs in any way and can bring a great amount of joy to dog owners and the precious pooches themselves. 

Gemma, from Lancashire, was inspired to create Scoff Paper by her own overwhelming love for dogs and the joy they bring to her life. For close to ten years, Gemma has operated as a voluntary ambassador for the Guide Dogs for the Blind Association. She herself has raised, trained and cared for seventeen dogs, preparing them for life as a guide dog. 

Her professional career has seen her head up large projects in the advertising and marketing world over the past 20 years, however, in 2015, with the great stresses of a hugely demanding job, Gemma suffered a large heart-attack – a point which made her reassess her life. 

Fortunately, with the addition of a pacemaker, Gemma nursed herself back to health by enrolling in the Guide Dogs puppy-walking scheme – giving her love and a purpose away from the corporate world, which she was more happy to pursue.  

Reflecting on this difficult time, Gemma recalls, “The strains of a high pressured job took their toll on my life and at just 30 years old, I was having a heart attack. I knew something had to give.” 

“I took a step back from work, but what really helped me was my first guide dog, a Labrador-retriever named Ian” 

“The sheer love and warmth I found in Ian truly changed my life for the better. And to this day, I can honestly say that my dog saved my life. While I was caring for him, he really was caring for me too.”

Now, happy to call herself a full time dog spoiler, Gemma admits to always being on the look out for wonderful treats to give to her four-legged-friends – and for this Scoff Paper has been solely devised to be safe, fun and entertaining to both dogs and their mums and dads.  

“I think in these times, where people may not be able to go and visit their friends and family to spread joy for Christmas or Birthdays, I think Scoff Paper cards can bring a bit of fun into doggy’s and owners lives; and we need all the joy we can get right now.”