A dog’s Gotcha Day is the anniversary of the day they joined your family. It is often celebrated for adopted or rescue dogs, especially when their birthday is unknown. It gives you a lovely way to mark the beginning of life together.

Gotcha Day or birthday?

A birthday marks when a dog was born. A Gotcha Day marks when they came home with you. You can celebrate either or both; there is no need to invent a birthday if you do not know it.

Choose a celebration that suits them

A favourite walk, a familiar game or a quiet day together can be enough. If your dog finds visitors or busy activities stressful, keep the occasion calm and comfortable.

Say what their arrival meant

Try “So glad you found us”, “Happy anniversary of becoming our favourite family member” or “You made this house a home”. Add a memory from their first days if you want to make it more personal.

Give them an edible Gotcha Day card

Browse Gotcha Day cards for adoption-anniversary and rescue-dog messages. Check the flavour and choose a personalised design if you want the name option offered on that product.

A photo to keep, a card to scoff

Take a picture of the greeting before offering it, remove the envelope and packaging, and follow the feeding guidance. The moment is about your story together, whether the dog marks it with enthusiasm or a nap.